07 Mar 2014

Consider it an achievement. Or a moment of pride. Or a record-breaking effort at continual entertainment, we at Sun TV Network would like to celebrate this triumph of officially being recognized in the Guinness World Record by sharing the news with all our stakeholders and the media.

We have set the record for LONGEST CONTINUOUS TV CAMERA SHOT ‘LIVE’ where the record attempt was telecast live on 5th March 2014 on Sun TV clocking 23 minutes 25 seconds to celebrate the 1000th episode of the TV serial ‘Nadhaswaram’.

This challenging attempt involved three arduous days of planning and preparing by the 94 member cast and crew with an entire episode filmed as a single shot with a HD camera handed by cinematographer Mr. Sarath Chandar. The scenes that required a zero margin error were backed by impeccable performances by the artists who are mostly newcomers introduced in this serial with very few experienced actors. Unlike re-recording that gets done in studios much later after the editing is done, this task was executed flawlessly by Mr. Sanjeev Rathan with on-the-spot background music streamed in sync with the dialogues and telecast ‘live’ for the first-time by any television channel in the world. The audience of Sun TV got to witness a ‘Live’ episode of their favourite serial with all elements of drama, comedy, suspense and action without any technical glitches in the transmission and telecast of the episode. Shot in a small village near Kaaraikudi, the cast and crew had the co-operation of the residents of the entire village, Pallathur, where the episode was shot and they maintained absolute silence during the filming of the episode to control any kind of ambient noise that could reach the place of shooting.

Ms Lucia Sinigagliesi, Guinness World Record official adjudicator and her team of officials verified the evidence for the Guinness World Record attempt in LONGEST CONTINUOUS TV CAMERA SHOT LIVE. The official team confirmed that the new Guinness World Record title for the longest continual TV Camera shot live is: 23 minutes 25 seconds and the record creating feat achieved by Sun TV Network Limited headed by Sun Group Chairman Mr. Kalanithi Maran and ‘Nadhaswaram’ serial Director Mr. Thirumurugan Muniyandi. On behalf of Sun Group Chairman Mr Kalanidhi Maran, Network Program Head Mr Thooran Kandasamy and the serial director Mr Thirumurugan received the Guinness World Record Title from Ms Lucia Sinigagliesi in Chennai on 7th March 2014.

Guinness World Record receives more than a thousand applications a week with fewer than 5% of these ever becoming a Guinness World Records title. In such a competitive scenario, Sun TV Network Limited is glad to have established a new record as a well-coordinated team in association with the director and producer of the ‘Nadhaswaram’ serial Mr. Thirumurugan Muniyandi of Thiru Pictures.

Two words to finally sum up our feat as how Guinness World Records, the universally recognized authority on record-breaking achievements think and describe the record holders to the whole world: Officially Amazing